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15 Oct 2025 By travelandtourworld
The arrival of Princess Cruises’ Crown Princess at Fremantle, Western Australia, marks the official launch of the state’s 2025–26 summer cruise season, introducing a host of fresh itineraries linking WA with iconic southern Australian destinations. This event signals significant opportunities for travel agents across Western Australia and beyond, as the cruise season promises to support local economies through increased visitor flows and diversified tourism offerings.
The Crown Princess set sail on an eleven-night Southern Australia Explorer itinerary, journeying from Fremantle to Sydney with key calls including Margaret River (Busselton), Albany, Adelaide, Melbourne, Hobart, and finally Sydney. This itinerary showcases WA’s rich coastal and natural heritage, wrapped around a city-hopping cruise concept designed to appeal to diverse traveler demographics.
Fremantle continues to serve as a vital gateway for cruise tourism in Western Australia, effectively dispersing travelers into the South West, Coral Coast, and even the rugged Kimberley region. According to regional tourism authorities and cruise industry stakeholders, passenger interest remains robust, buoyed by visitors from Australia and international markets such as the United States, United Kingdom, Europe, and Asia.
Princess Cruises’ extensive program fosters meaningful cultural and natural experiences while promoting repeat visitation through varied itineraries and compelling destinations.
Western Australia’s geographies and heritage landmarks provide numerous shore excursion options that heighten visitor engagement. Highlights include:
These curated excursions appeal to premium travelers and families alike, blending adventure, education, and regional culture.
Looking forward, the Crown Princess will return in 2026 for Northern Explorer sailingsfeaturing increased engagement with Northern WA destinations such as Exmouth and Broome. These voyages incorporate scenic cruising through Yampi Sound and along the famous Kimberley Coast, offering guests expedition-style adventures focused on natural beauty and Indigenous heritage.
This route diversification aligns with growing demand for eco-conscious, immersive cruise experiences that explore Australia’s most remote and pristine areas.
Princess Cruises has confirmed plans to homeport the Sapphire Princess in Fremantlefor the 2027–28 season, expanding WA-focused cruise options and signaling a long-term commitment to the region. This development is expected to enhance trade sales opportunities and provide residents and tourists with greater convenience through more frequent departures.
Homeporting a major ship reflects Fremantle’s strengthening infrastructure and strategic importance within the Australian and global cruise markets.
The ongoing cruise season significantly benefits Western Australia’s regional economies through expenditure by passengers and crew, which directly supports small businesses, tour operators, and service providers. Ports of call such as Busselton, Albany, Exmouth, and Broome distribute economic gains broadly, stimulating coastal communities that rely heavily on tourism revenue.
This dispersal of visitor spend underpins local employment and encourages investment in conservation and cultural preservation efforts crucial to sustaining destination appeal.
Travel professionals have new and attractive packages to offer clients, with round Australia cruises connecting major urban centers and immersive shore experiences showcasing WA’s landscape and culture.
The combination of city-to-city cruising with unique regional highlights provides flexible itineraries appealing to luxury, leisure, and family travelers.
Agents can also anticipate increased interest in the Kimberley region for 2026, where scenic cruising and adventure tourism are rising in popularity.
The launch of Princess Cruises’ Crown Princess at Fremantle heralds a dynamic 2025–26 cruise season that promises to elevate Western Australia’s profile as an unmatched coastal destination. With diverse itineraries, reintroduced homeporting plans, and growing international demand, the cruise industry stands as a powerful engine for regional tourism expansion and cultural showcase.
As travelers embrace the blend of natural wonders, cultural experiences, and premier service aboard ships like Crown Princess, Western Australia is poised to set new benchmarks for cruise tourism excellence.
Image Credit: Princess Cruise Lines
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